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Strategy

Category: Strategy

Digital Transformation – Get On Board Or Get Left Behind
Strategy

Digital Transformation – Get On Board Or Get Left Behind

The biggest mistake that companies can make is to either be too complacent or unwilling/afraid to change. But the sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think.…

by marqqee
06/09/2020
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Pivot Out Of The Covid-19 Crisis
Strategy

Pivot Out Of The Covid-19 Crisis

.Under the wrath of the coronavirus pandemic, companies are forced to rethink everything from their management to their business models. Whether a company should start pivoting its business is no longer the question. The question…

by marqqee
05/08/2020
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Data Privacy as a Differentiator
Performance Marketing Strategy

Data Privacy as a Differentiator

Data privacy was a hot topic in 2018, from Cambridge Analytica and Mark Zuckerberg’s subsequent senate hearing to Amazon’s Black Friday mishap, where they inadvertently disclosed many of their owns users’ names and email addresses.…

by marqqee
27/09/2017
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Tags: data privacy, gdpr
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The Switch to Digital Platforms
Strategy

The Switch to Digital Platforms

Digital or Traditional? The debate has never been more paramount in today’s context. With a plethora of online media and social platforms (Facebook, Instagram, Forums) swarming the digital platforms, the question remains: “Is traditional media…

by marqqee
27/06/2016
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Tags: digital transformation, traditional marketing
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